Course Description - Bachelor of Public Relations and Digital Advertising

  • 13020025: Agriculture in Palestine [2 Credit Hours]


  • 13020036: Software Applications [2 Credit Hours]


  • 13020003: German Language [2 Credit Hours]


  • 15312102: [3 Credit Hours]


  • 13020022: Library and Research Methods [2 Credit Hours]

    This course is an a university elective requisite that is offered to all specializations. This course addresses library studies in a contextual introductory way which will prepare and help the student understand the nature of using libraries through studying the history of libraries, bibliography, indexing ,and classification, especially , Dewey's Decimal classification, the congress system so as – for the student- to be able to get the resources of knowledge heshe wants through acquiring the needed knowledge of using libraries and the skill in retrieving data which is offered to him her .


  • 13020006: Italian Language [2 Credit Hours]


  • 13020028: My Career I [2 Credit Hours]


  • 15311203: [3 Credit Hours]


  • 15200112: English 2 [3 Credit Hours]

    This course is designed to serve PTUK students in the faculties of Science and Engineering as well as the students of Educational Technology (ET); it offers a broad overview of the English language learning skills in reading, writing, speaking that will enable them to communicate meaningfully in scientific contexts and situations. It also offers a broad variety of scientific language grammatical patterns and vocabulary items that are needed to comprehend scientific contexts and trends. Throughout this course, students will be exposed to a variety of scientific topics, aural input in order to broaden and deepen their critical thinking skills and to help them express opinions about modern scientific topics and problems.


  • 13020026: Leadership and Creativity [2 Credit Hours]

    The course aims to raise awareness of self-employment as a career choice, promote the means of self-development, provide technical and commercial skills to launch, promote and manage commercial projects. The course also included many activities based on interaction with the community and the market in innovation, creativity, communication, networking, leadership, presentation, building and presenting business plans, and adopted innovative and creative evaluation methods for the course.


  • 15313103: [3 Credit Hours]


  • 15300212: Computer in the Media [3 Credit Hours]

    This course is intended to improve students’ skills and knowledge in modern computer applications in media, especially in radio and television. It also covers practical examples of these applications and demonstrates the methods of how to use them in all elements and stages of production. This course also introduces students to the latest developments and techniques related to computer use in this field.


  • 15314114: [3 Credit Hours]


  • 13020014: Political Science [2 Credit Hours]

    This course addresses the concept of political sciences in relation with social sciences, political analysis, state and it pillars, its job, the phenomenon of sovereignty and the borders of control, the most important political systems, elite and public opinion, and the most important political parties.


  • 15313102: [3 Credit Hours]


  • 15313205: [2 Credit Hours]


  • 15311201: [3 Credit Hours]


  • 13020032: Economy in the Third World [2 Credit Hours]


  • 13020004: Russian Language [2 Credit Hours]


  • 15300454: Propaganda and Commercials [3 Credit Hours]

    This course introduces the students to the concepts of publicity and advertising, their development, types and the difference between them. It also discusses the importance of advertising as a promotional and a communication tool that can be used by advertisers to transfer their message to their audience through different means.


  • 14120101: Principles of Management [3 Credit Hours]


  • 15312103: [3 Credit Hours]


  • 13020021: History of Science Among the Arabs [2 Credit Hours]


  • 15312202: [3 Credit Hours]


  • 13020016: Law in Our Lives [2 Credit Hours]

    This course addresses general legal concepts and the development of applicable laws in Palestine, as well as the sources and types of legal rules, in addition to the relationship between law and society. It focuses on the rights and duties of individuals in the Palestinian Basic Law and ordinary laws, presenting practical examples from the local reality, and aims to develop legal awareness among students and empower them to understand the legal issues that affect their personal and professional lives.


  • 13020018: The Palestinian Captive Movement [2 Credit Hours]

    This course deals with the importance of the emergence and development of the captive national movement, the most important prisons, detention and torture stations, the educational and cultural process, organizational structures, struggle methods and prison literature


  • 15313111: [3 Credit Hours]


  • 13020030: Individual and Society [2 Credit Hours]


  • 15313113: [3 Credit Hours]


  • 14220210: Introduction to E-Marketing [3 Credit Hours]

    The course deals with the marketing process in terms of how it appears, its concept, and its elements, and addresses the marketing mix and its components. In addition to the practical skills necessary to develop a comprehensive strategy for electronic marketing in a professional environment, and to take advantage of programs, tools, tactics and technologies used.


  • 13020037: [2 Credit Hours]


  • 15311202: [3 Credit Hours]


  • 15313204: [3 Credit Hours]


  • 13010007: Communication Skills [1 Credit Hours]

    This course covers many topics related to the development of students' personal skills in effective communication to understand and influence others and enhance their leadership abilities, in line with the university's goals of preparing a scientifically and professionally qualified workforce ready for the future and facing its challenges, and being able to meet the needs of the community. It includes understanding the concept, goals, characteristics, nature, elements, types, methods, and skills of communication, in addition to verbal and non-verbal communication, writing resumes, and personal interviews.


  • 14160101: Marketing Principles [3 Credit Hours]

    The course aims to introduce students to the system of contemporary marketing methods and to clarify the meanings of marketing mix elements (product, pricing, distribution, promotion and methods of product planning). It also covers different studies including consumer behavior, market division and marketing strategies.


  • 13020033: Child Rearing and Family Upbringing [2 Credit Hours]

    The course is considered to be an optional university requirement, as studying this course enables an understanding of human creation through learning about the concepts of social upbringing, its goals, conditions, characteristics, and function, and the life cycle of a person from birth to his death, and the most important theories that explained that. The course also allows students to get acquainted with the Social upbringing institutions and its roles, and the family and how it is formed and built through marriage and ways of marital selection for its success and avoiding marital failure.


  • 15313201: [3 Credit Hours]


  • 13020034: Introduction to Automotive Engineering [2 Credit Hours]

    The student gets acquainted with the types of vehicles, their classification, and the types of circuit in them. The student also learns about the components, types, and characteristics of the power transmission group, starting from the clutch engine, speed box, shaft, operation group, and even the wheels.


  • 13020011: Contemporary Problems [2 Credit Hours]

    This course includes the most important issues facing humanity that affect people individually and collectively in the social, economic, political and health aspects and affect their happiness and some of these issues affect the continuation and survival of the human race and can be generalized under the following headings: Globalization and the capitalist system


  • 13020013: History of Jerusalem [2 Credit Hours]

    This course deals with the historical and current sequence of Jerusalem and the possibility of analyzing the future path and identifying the political developments and dimensions of the Jerusalem issue in a comprehensive and objective manner since the ancient history related to the first presence of the human race in Palestine, ending with the latest political developments. The course includes 6 chapters distributed as follows: The geography of Jerusalem, Jerusalem in ancient times, Jerusalem in the Iron Age, Jerusalem in the Islamic era, Jerusalem under Ottoman rule, and Jerusalem in the 21st century.


  • 15313104: [3 Credit Hours]


  • 13020001: Hebrew Language [2 Credit Hours]

    Hebrew 1 is an introductory course that introduces students to the basics of the four language skills: listening, speaking, reading, and writing: Listening, speaking, reading, and writing. The course focuses on enabling students to master the Hebrew alphabet, understand basic pronunciation rules, and use simple grammatical structures in real-life communicative contexts. The course also seeks to develop students' lexical repertoire and enhance their ability to express their thoughts in clear language in everyday situations. In addition to the linguistic aspect, the course introduces students to selected cultural aspects that contribute to understanding the social and historical context of the language. This course is a cornerstone in building language proficiency and a precursor to the advanced stages of learning Hebrew.


  • 13020031: Contemporary Global Issues [2 Credit Hours]


  • 15312101: [3 Credit Hours]


  • 15313202: [3 Credit Hours]


  • 15200107: Islamic Studies [3 Credit Hours]


  • 15314112: [3 Credit Hours]


  • 15300313: Research Methods in Media [3 Credit Hours]

    This course teaches students the theoretical and practical aspects of scientific research in various fields of media and reviews various models of media research. It introduces students to the scientific method, thinking, objective conclusions and how to deal with the available resources. It also focuses on research methods and tools used in media studies, such as surveys, content analysis and data manipulation.


  • 15200101: Palestinian Issue [3 Credit Hours]

    The course deals with the events of the Palestinian issue through the most important ages from the Canaanites until the year 2021. It focuses on the Islamic conquest of Palestine in the year 15 AH 636 AD, the Crusader torch from 1099 to the liberation of Salah al-Din al-Ayyubi of Palestine in 1187, and it talks about the Ottomans in Palestine from 1516 to 1917. The course is concerned with the Palestinian issue during the British occupation in 1917, until the Nakba in 1948, and the establishment of the occupation state .It deals with the Palestinian resistance and revolutions during 100 years, and Arab-Israeli wars from 1948 to 2021.The course talks about Palestinian Liberation Organization, Palestinian resistance movements and parties, Palestinian Authority and the peace negotiations projects since the 1978 Camp David Accords until 2021.The course talks about attempts to Judaism Jerusalem and Al-Aqsa Mosque since the Palestinian setback in 1967 until 2021, and the issue of Palestinian refugees since 1948. It also anticipates the future of the Palestinian issue.


  • 13020009: Islam and Contemporary Issues [2 Credit Hours]

    This course is about human rights in Islam. Women in Islam: Islam's general view of women Islam and Democracy. Democracy: Its concept, origins and development. Shura in Islam: Its Concept, Manifestations. Holding public meetings, forming parties and associations. Guarantees of Democracy and Shura. Islam and globalization. Islam and the environment. Islam's position on terrorism and legitimate defense. Islam's fight against drugs. Islam and the crisis of education and scientific research: The importance of water and food: The Islamic approach to their realization, Islam and the media: Defining the media issue, the importance of the media, counter-media and ways to counter it.


  • 13020024: Environmental Culture [2 Credit Hours]


  • 13020035: Professional Communication Skills [2 Credit Hours]

    This course aims to develop communication and professional communication skills by improving interaction with others, influencing them, and enhancing self-confidence through communication. It also aims to improve skills in overcoming barriers to professional communication and enhancing the communication process with the professional community. The concept of communication in professional work includes the components of communication, its elements, types, forms, and patterns, as well as the network of relationships and the foundations of professional work, in addition to tactics and obstacles in professional work, methods and skills of professional communication, types of employees, and how to deal with them.


  • 15300344: Media Outlets Managing [3 Credit Hours]

    The aim of this course is to introduce the students to existing management patterns in the broadcasting and television institutions, whether private or public. The students also learn about the decision-making processes within these institutions and the impact of such decisions on other institutions in society. In addition, the course deals with the planning of radio and television programs; their types, functions, stages, policies, strategies and how to translate these elements into integrated programming maps.


  • 15200104: Social Services [1 Credit Hours]

    Students perform voluntary work such as donating blood, repairing homes, tourist trails, or holding educational workshops at the university, and the student is committed to training or working for 40 hours.


  • 13020008: Physical Culture [2 Credit Hours]


  • 15300423: Photographer [3 Credit Hours]

    This course deals with the technical, stylistic and theoretical aspects related to photography on the technical and aesthetic level. It also aims at training the student on the technical aspects of photography such as the use of computer imaging equipment, use of different lenses, effects given by filters and so on. In addition, the student will be trained to use effectively different types of cameras and learn the various techniques used in photography, how proper photos are taken, functionality and settings in the camera and how to use his skills in producing press storyboards. The student will also be given a historic prospective of photography from the time the first camera was invented.


  • 15313105: [3 Credit Hours]


  • 13020020: Anti-Corruption [2 Credit Hours]

    This course aims to introduce students to the concept of corruption, its forms, causes, and repercussions on society and the state, with a focus on the legal and institutional environment for combating corruption in Palestine. The course addresses the legal framework for combating corruption, including the Palestinian Anti-Corruption Law, the role of the Anti-Corruption Commission, the Public Prosecution, the judiciary, and oversight institutions, and discusses relevant international conventions, such as the United Nations Convention against Corruption, and their compatibility with Palestinian legislation, and analyzes the most important crimes related to corruption, such as bribery, abuse of public office, illicit enrichment, and money laundering.


  • 15312203: [2 Credit Hours]


  • 15314102: [3 Credit Hours]


  • 15200106: ُEnglish (1) [3 Credit Hours]

    English 1 is a theoretical, 3-credit hour university requisite, and a general English Course which is designed to serve all BA and BSc Students of (PTUK) in all faculties. This course aims at developing students’ repertoire of the English language main skills as well as sub-skills through providing them with broad varieties of language patterns, grammatical and structural rules, and vocabulary items that can enable them to communicate meaningfully within ordinary and real-life contexts and situations. This course is also oriented towards equipping students with the skills they need to comprehend texts, contexts, and situations that are related to ordinary and real-life topics. Throughout this course, students will be exposed to a wide and various aural inputs in order to broaden and deepen their skills in listening, judgment, and critical thinking. Students of this course are expected to acquire and practice the skills they need to maximize their capabilities to express opinions about ordinary and real life topics both orally and in a written format, which will help in widening the students’ academic horizon.


  • 13020012: Islamic Civilization [2 Credit Hours]

    This course aims to introduce students to civilization, its’ characteristics, patterns, and its relationship to civics and culture. It focuses on the study of Islamic civilization, its’ genesis, components, characteristics, contemporary problems and issues, such as the civilizational interaction between Islamic civilization and the West, the contributions of Muslim scholars to human civilization, the impact of Islamic civilization on global human civilization, and ways of transmission to various countries of the world. It also deals with scientific development, Islamic systems and institutions, architecture and arts in Islamic civilization.


  • 13020007: English Language III [2 Credit Hours]


  • 13020019: Democracy and Elections [2 Credit Hours]

    Recognize the historical development and origins of the concept of democracy and its types, and ways to diagnose the reasons for the decline in the practice of democracy in the political systems of countries and how to solve them. And recognize the characteristics of the components of democracy and establish its correct foundations in the political systems of countries, in order to ensure that its citizens enjoy its outputs and arm themselves with the force of law to defend the privileges stemming from it and build a free society that believes in its full and undiminished rights and the duties assigned to it in order to protect the political system from regression, disintegration and chaos. Identify the most important relationships between democracy, human rights, and civil society organizations, through the influence and impact between them, what are the outcomes and results of these relationships, and how they contribute to building a democratic society in which the political system guarantees public rights and freedoms. To enable individuals to participate effectively in choosing the form of government that achieves the foundations of coexistence, understanding, tolerance and respect among the people of the same people with different ideological, religious, linguistic and ethnic orientations.


  • 13020010: Islamic Econmic System [2 Credit Hours]

    This course aims to familiarize students with the concept of the Islamic economic system, its objectives and functions, the economic goals of society, economic activity and its regulations in peace: Consumption, production, distribution, exchange, property and its nature in the Islamic economy, monetary system, financial and banking system, market and balance, price and pricing under Shari'ah rules.


  • 15313112: [3 Credit Hours]


  • 15300119: Public opinion [3 Credit Hours]

    The aim of this course is to study public opinion through available existing and modern means of communication. It also focuses on identifying the factors that influence public opinion such as: culture, trends, motives and beliefs. The course explores how to use media to build a public opinion that achieves harmony in society. it also reviews media influence on public opinion and visa versa (i.e. how public opinion influences the media.)


  • 13020005: Turkish Language [2 Credit Hours]

    The course includes letters - introductions - numbers - ordinal numbers - demonstrative pronouns - plural forms - nationalities and languages - nominal sentences in affirmation and negation - family description - prepositions - present tense in its cases - self-introduction - adjectives - courtesies - description of the house and its contents - dialogues in the hotel at the seller... words and their antonyms - words and their synonyms - past tense - months - days of the week - the four seasons


  • 15314113: [3 Credit Hours]


  • 15313203: [3 Credit Hours]


  • 15314103: [3 Credit Hours]


  • 13010006: Computer Skills and Applications [1 Credit Hours]


  • 13020023: Astronomy [2 Credit Hours]


  • 15314101: [3 Credit Hours]


  • 15314111: [3 Credit Hours]


  • 15314201: [3 Credit Hours]


  • 15313114: [3 Credit Hours]


  • 13020029: My Career II [2 Credit Hours]


  • 13020015: International Relations [2 Credit Hours]

    This course deals with the nature of the international community and defines its concepts, the emergence of the science of international relations, with a focus on its nature, its concepts, contents, interests and the problematic relationship with other social sciences. Ultimately, determining what the international person is, as an entry to understand the multiplicity of people of this community and their explanation, through a number of significant criteria in order to determine the status and role of each of them on the international arena


  • 13020027: Health Culture [2 Credit Hours]


  • 13020002: French Language [2 Credit Hours]


  • 13020017: E-government Legal Framework [2 Credit Hours]


  • 15300342: Public Relations Principles [3 Credit Hours]

    The course introduces students to the philosophies and theories of public relations for different contemporary societies and institutions. It also covers matters related to the scientific and research dimensions of PR and the various stages of planning and implementing its programs.


  • 15312201: [3 Credit Hours]


  • 15200099: Pre-English [3 Credit Hours]

    Remedial English: The course is a compulsory service course offered for first year students. It is a prerequisite for E1 and it focuses mainly on the language learning skills: listening, speaking, reading and writing. The course is intended to equip the students with basic skills necessary for successful communication in both oral and written forms of the language. In addition to grammar and how to use vocabulary in a meaningful context.


  • 15300111: Introduction to Media [3 Credit Hours]

    The purpose of this course is to introduce students to different types of media communication, its importance, its concepts, its elements, levels, media and arts, journalism, radio, television, public relations and advertising in terms of concept, development, functions, characteristics, objectives and the role of all of these means in forming public opinion and serving society.


  • 15200102: Arabic Language [3 Credit Hours]

    The course aims to develop the students’ cognitive abilities and communication skills in Arabic language by introducing Arabic dictionaries, spelling and grammatical errors, and familiarizing them with ancient and modern Arabic literary models including models from the Holy Qur’an.