Course Description - Diploma of Journalism and Digital Media/ Integrative Track

  • 8191104: Digital Photography [3 Credit Hours]

    In this course, students gain knowledge of the history and evolution of photography, understanding the rules of image composition and common mistakes to avoid. The course covers the fundamentals and principles of photography, as well as the components of photographic cameras. It includes the use of auxiliary equipment such as tripods, lenses, and reflectors to enhance image quality. Students learn the qualities of a distinguished photojournalist, practice producing professional photographic images and journalistic shots, and use images in journalistic work. The course also focuses on understanding visual expression techniques to convey ideas, opinions, and emotions effectively, employing images to present topics in a visually impactful way, assessing and adjusting image quality, and preparing to address unexpected challenges during photography to achieve outstanding results.


  • 8191202: Laws & Professional Ethics [3 Credit Hours]

    This course aims to provide students with comprehensive knowledge of the legal and ethical framework governing media work, focusing on key laws and regulations related to media, publishing, and copyright, as well as internet laws and intellectual property protection. It addresses field challenges journalists may face and how to handle them professionally, exploring cyber and internet crimes, their causes, forms, and characteristics, and understanding local laws related to cybercrimes and their implementation challenges. The course emphasizes quality control and performance improvement in media work, reinforcing students’ understanding of the profession’s principles and ethics, stressing the importance of adhering to ethical standards to protect the profession and society. It aims to enable students to produce credible and responsible media content in a dynamic digital environment.


  • 8191204: Writing & Media Coverage [3 Credit Hours]

    This course aims to enable students to master media coverage skills in the digital environment through a comprehensive understanding of news elements, sources, and types, as well as identifying factors for selecting events based on news values. It covers the stages of media coverage, providing practical training on executing written, audio, and visual media coverage, focusing on avoiding common mistakes. Students learn about the tasks and roles of field journalists, the basics and principles of electronic journalistic editing, and its technical templates. The course includes exploring technical devices used in media coverage, digital publishing systems, and their importance, with training on their effective use. It also focuses on developing field coverage skills for reports and news stories, teaching students how to operate effectively in the field, enabling them to produce reliable and impactful media content aligned with electronic media requirements.


  • 9991061: Digital Skills [3 Credit Hours]


  • 8192202: Artificial Intelligence in Media [3 Credit Hours]

    In this course, students explore key artificial intelligence tools used in modern media production (visual, written, and audio), enabling them to utilize these tools to serve journalism and digital media. Students practice using these tools, writing for them, and interacting with them to achieve desired results. The course addresses the ethics of using AI tools in media, methods for detecting fake or manipulated content created with AI, and verification techniques. Students also engage in practical exercises to develop media content using AI tools, aiming to produce higher-quality media material in less time and at lower costs.


  • 8192204: Documentary Film Production [3 Credit Hours]

    This course aims to enable students to engage in the production process of documentary films from concept to final execution. It begins with gathering information from reliable sources to write a script that ensures accuracy and objectivity, focusing on ideas, themes, characters, and technical aspects. Students learn to document the script, obtain producer and stakeholder approval, and understand the basics of television directing, the director’s role, tasks, and relationship with the production team. The course includes developing a shooting and lighting plan, building the film by integrating music and effects, and transforming the script into visual scenes. Students practice analyzing producer requirements, selecting characters or actors, designing production, and collaborating with set design, costume, and makeup teams, while ensuring quality control and coordinating with cinematographers to select appropriate shots and verify camera frames. They also explore different types of documentaries and undergo practical training covering all production stages, from research and coordination to shooting and editing, enabling them to produce professional, publishable documentaries.


  • 8191203: Public Relations & Media Campaigns [3 Credit Hours]

    This course aims to introduce students to the concept and principles of public relations, their importance in the modern era, and how to utilize them to serve institutional goals. It covers planning and building media and public relations campaigns, reviewing the foundations and tools used to manage them across electronic platforms to ensure reaching the target audience and achieving desired objectives. Students acquire skills in promoting an institution’s message, preparing public relations materials such as press releases and communication messages, and identifying target audience types and factors influencing public opinion. The course includes practical applications to develop skills, exploring key public relations theories and strategies, analyzing their role in institutions. It focuses on building and implementing digital media campaign plans, managing them on digital platforms, and analyzing their results to measure success, enabling students to manage professional media campaigns effectively.


  • 9991102: English Language [3 Credit Hours]

    This course aims to develop the student's abilities in using English languag by improving their skills in using appropriate language terms.


  • 9991203: Arabic Language [3 Credit Hours]

    The course aims to develop students’ cognitive abilities in Arabic language by introducing Arabic dictionaries as well as ancient and modern Arabic literary models in the Holy Qur’an.


  • 8191101: Intro to Media and Journalism [3 Credit Hours]

    This course aims to provide students with a comprehensive understanding of the evolution of journalism and media and their tools over time. It covers the concepts of print, audio, and visual media, focusing on new media, highlighting its distinctive features and its role in transforming communication dynamics. The course addresses the impact of the internet on media with the emergence of electronic media, clarifying the differences between it and traditional media in terms of tools, impact, and audience. It includes learning the fundamentals of writing for modern and digital media, focusing on equipping students with skills to create media content compatible with the nature and requirements of digital platforms, emphasizing writing techniques that combine accuracy, clarity, and appeal to meet the needs of an interactive digital audience, enabling them to produce journalistic content aligned with modern transformations in the media landscape.


  • 8192105: Interactive Media & Social Networks [3 Credit Hours]

    The course "Interactive Media and Social Networks" aims to enable students to understand and apply interactive media tools in the context of social networks. It covers the concept of blogging, its types, classifications, standards, and characteristics, clarifying the differences between blogs and forums, and exploring visual blogging and its software and systems. The course focuses on citizen journalism, its evolution, components, and types, highlighting its role as a tool for social networking. It includes understanding content-sharing systems, such as automated news aggregation software and information delivery systems, and exploring news wiki applications and contributing to text creation. The course involves practical applications on social media platforms like Flickr for image sharing, YouTube for video sharing, MySpace, and Facebook for enhancing social networking, exploring advanced features and services of these platforms. It aims to provide students with a deep understanding of how social networks function and how to use them effectively in media work to produce interactive and impactful content.


  • 8191201: Mobile Journalism [3 Credit Hours]

    The course "Mobile Journalism" aims to enable students to master the use of mobile phones as advanced tools in journalistic work. It covers the concept of mobile media, its advantages and disadvantages, and the evolution of its usage trends, including SMS services, commercial visual news services, social and health awareness, banking services, promotion, and advertising. The course focuses on the role of mobile phones in providing gaming, entertainment, music playback, jokes, search, information, security services, and location tracking. It includes practical training on using SMS for media purposes, analyzing its pros and cons, and live broadcasting techniques using mobile phones. Students learn about mobile television, the use of radio and television over the internet, and developing the ability to conduct journalistic, television, and radio coverage using mobile phones, including photojournalism. The course also covers managing social media platform content to align with media or advertising goals, enabling students to produce dynamic and impactful media content.


  • 8192101: Advanced Digital Editing [3 Credit Hours]

    This course aims to enable students to master creative digital editing techniques to enhance their skills in digital video editing, producing professional visual content that meets the demands of the media industry and electronic marketing, and is compatible with various publishing platforms. It covers understanding different video file types, their differences, processing methods, and use in advanced projects. The course focuses on developing students’ visual and creative sense, enhancing their ability to ensure work quality, and collaborating with production teams. It includes improving performance in linear editing, addressing challenges related to audio and visual processing in non-linear television editing, and mastering integration between different editing software to produce promotional video presentations. Students also train in designing advertisements and video clips with advanced visual effects and cinematic tricks, enabling them to produce distinguished media and promotional content aligned with the highest quality standards.


  • 8192203: Graduation Project [2 Credit Hours]

    This course introduces students to the concept of documentary films, their various types, and the stages of their production. It also covers the guidelines and technical considerations that should be taken into account during the production process. Through viewing and analyzing a variety of local and international documentary film examples, students develop their visual and critical understanding of the genre. The course also enhances students’ research and information-gathering skills in order to prepare a production plan for a short documentary film. In addition, it encourages teamwork and collaboration with the film production crew, leading to the presentation and discussion of students’ projects with classmates and supervisors.


  • 8191205: Intro to Digital Editing [3 Credit Hours]

    This course aims to enable students to master digital video editing techniques using the latest tools and software to produce professional visual content. It covers understanding different video file types, their processing methods, and their use in projects, while acquiring skills to efficiently use modern technologies in digital editing. The course focuses on developing non-linear editing skills for documentaries, news reports, talk shows, and digitally recorded and produced works. It seeks to enhance students’ visual and creative sense, develop their ability to ensure work quality, and collaborate with teams. It includes improving performance in linear editing, addressing challenges related to audio and visuals during non-linear television editing, and mastering integration between different editing software to produce promotional video presentations. Students also train in designing advertisements and video clips with visual effects and cinematic tricks, enabling them to produce distinguished media and promotional content.


  • 8192103: Lighting in Media Production [3 Credit Hours]

    In this course, students learn about the nature of light, color temperature, and natural and artificial lighting sources, as well as the types of lamps used in television and cinematic production, and how to utilize them to achieve dramatic and aesthetic effects that enhance their shooting skills, broaden their imagination, develop their ideas, and convey the intended message and meaning of a scene. The course also covers the basics of television lighting, creating lighting plans for studios and television interviews, the equipment and supplies needed for lighting work, and the safe and proper use of such equipment indoors and outdoors.


  • 8191206: My Profession II [2 Credit Hours]

    The student transitions from an observer to an active participant in executing daily tasks under direct supervision from specialists in the institution. Tasks include: - Designing graphic content. - Editing video and audio. - Preparing social media posts. - Participating in brainstorming sessions and crafting media content. Their contributions are documented, and they present an interim report summarizing key learnings during this period. Phase Objective: To develop technical and practical skills and foster teamwork and professional discipline.


  • 9992222: [3 Credit Hours]


  • 9992206: Studies in Arab Islamic Thought [3 Credit Hours]

    This course aims to introduce basic concepts about the nature, civilization and history of Islam, by exploring the concepts of Islamic culture and Islamic law.


  • 9992013: Anti-Corruption Challenges & Solutions [3 Credit Hours]

    This course introduces the concept of corruption, its forms and definition as well as the role of civil society institutions and local bodies in combating corruption.


  • 8192104: Editing for Electronic Media [3 Credit Hours]

    This course aims to equip students with the skills needed to master journalistic editing in the digital electronic context, understanding its concept, importance, influencing factors, and requirements for electronic platforms. It focuses on preparing professional news content according to professional standards and the devices used in electronic editing. Students practice applying news writing and journalistic editing templates (news, reports, journalistic stories, etc.), and professionally using journalistic images compatible with the electronic platforms used by contemporary media institutions. The course also covers the role, tasks, and qualities of an electronic news editor, as well as the work environment of electronic journalism and teamwork.


  • 8191105: My Profession I [1 Credit Hours]

    In this introductory phase, the student spends time observing and exploring within the media institution or company where they are training. They become familiar with the administrative and organizational structure, the nature of working teams, production tools and techniques, and daily workflow. They are allowed to attend meetings and observe the stages of media project implementation, enabling them to build a comprehensive initial understanding of the digital media job market. Phase Objective: To form a comprehensive understanding of the work environment and prepare for active participation.


  • 8192106: My Profession III [3 Credit Hours]

    In this phase, the student takes on relatively independent responsibilities in tasks such as: - Managing part of a media campaign. - Producing a complete video or podcast. - Implementing a digital publishing plan. They are evaluated based on their problem-solving ability, creativity, and commitment to outputs and quality. Technical support is provided when needed, but they are given sufficient space for initiative. Phase Objective: To enable the student to apply their knowledge independently and professionally.


  • 8192201: Digital Media Marketing [3 Credit Hours]

    This course aims to equip students with comprehensive skills in electronic marketing, starting with understanding basic marketing concepts (product, price, place, promotion - 4Ps), exploring the advantages and disadvantages of electronic marketing, and identifying key governing laws. It covers configuring social media platforms for marketing purposes, creating sponsored ads for each platform to achieve effective marketing goals, and focusing on their proper use. Students learn to use Google tools for electronic marketing, design interactive marketing posts to attract customer attention, and explore different types and media of electronic marketing, such as mobile phones, forums, video and image sites, social platforms, and electronic newspapers and magazines. The course includes understanding online financial transactions, enabling students to acquire practical skills in using digital marketing tools and rules across social platforms and search engines to effectively reach target audiences and achieve outstanding marketing results.


  • 8191103: Audio Techniques [3 Credit Hours]

    This course aims to introduce students to key concepts, tools, and devices used in audio recording and processing with specialized software. Students learn about different types of microphones, their specifications, and usage methods, acquiring skills to select the appropriate microphone based on the program’s nature. The course covers the definition of sound, its specifications, measurement units, and core components, as well as analog and digital audio signals and their processing methods. It focuses on equipping students with skills to operate audio mixing devices and control them, in addition to developing basic audio recording skills on various devices, enabling them to produce professional audio content aligned with media and production requirements.


  • 8191102: Basics of Digital Video Shooting [3 Credit Hours]

    In this course, students learn about digital video cameras, focusing on the components of television cameras, whether used in studios or portable, and the function of each part, including lenses and filters, to enhance image quality. The course covers shooting angles and their relation to shot composition, with practical training on preparing cameras for studio and outdoor shooting. It includes learning digital camera recording techniques, handling supplementary video, and using available effects in digital cameras to achieve professional results. The course also emphasizes developing shooting skills under various lighting conditions, applying television production rules, recording audio, conducting interviews, and shooting documentaries and programs. It enhances creativity and innovation in television shooting to enable students to produce distinguished visual content


  • 8192102: Producing Digital Reports & Stories [3 Credit Hours]

    This course aims to enable students to plan and produce journalistic materials for electronic publishing through research and information gathering, while exploring editing tools and related challenges in electronic journalism. It seeks to equip students with multitasking journalistic skills, as well as an understanding of the concept, importance, and characteristics of journalistic reports and their place among other journalistic arts. The course includes exploring different types of journalistic reports, such as news reports, live reports, and character profiles, their characteristics, and the sources journalists rely on for report material. It aims to prepare students to produce professional reports and journalistic stories aligned with electronic media requirements.


  • 8192205: My Profession IV [4 Credit Hours]

    At the end of the training, the student is required to prepare a comprehensive digital project or a portfolio documenting their media production during the training period. They also present a final presentation before an academic committee, explaining their development stages, challenges faced, and lessons learned. They are encouraged to analyze their professional experience and connect it to their academic and future career path. Phase Objective: To evaluate the final achievement and prepare the student for integration into the job market