Course Description - Diploma of Marketing and Sales Promotion - Integrated

  • 9991204: Entrepreneurship (1) [1 Credit Hours]

    The course introduces the basic concepts of entrepreneurship such as negotiation, communication, decision-making and risk assessment.


  • 5162301: Marketing Strategies [3 Credit Hours]

    This course aims to provide students with skills related to the organization, and implementation of marketing activities, as well as marketing control and audit.


  • 9991205: Entrepreneurship (2) [2 Credit Hours]

    This course introduces technical concepts in entrepreneurship and focuses on providing the student with the ability to write business plans and feasibility studies.


  • 9991061: [3 Credit Hours]


  • 5162304: E-commerce and Marketing [3 Credit Hours]

    This course aims to equip the students with concepts related to electronic business operations and the role of information technology in business, presenting the different types of electronic commerce and payment methods, in addition to analyzing and evaluating electronic business systems from an ethical perspective.


  • 5162303: Marketing Services [3 Credit Hours]

    This course aims to shed light on service marketing and public service as well as the characteristics of services, and methods of classifying them.


  • 5123106: Accounting Principles (1) [3 Credit Hours]

    This course deals with processing accounting operations, processing stages of the accounting cycle, registration books/prepare audit balance and balance sheet, preparing final accounts.


  • 5123207: Accounting Principles 2 [3 Credit Hours]

    This course deals with addressing the restrictions on inventory adjustments related to the project accounts, dealing with the concept of inventory and its objectives for all accounts including payments, transferable and fixed assets and its impact on the final accounts and general budget.


  • 5162401: Advertising and Promotion [3 Credit Hours]

    This course introduces the students to the different types of promotion and its characteristics, problems related to promotion management, policies for opening new markets, producing new products, and developing existing markets


  • 5161205: My Job I [3 Credit Hours]


  • 9991203: Arabic Language [3 Credit Hours]

    The course aims to develop students’ cognitive abilities in Arabic language by introducing Arabic dictionaries as well as ancient and modern Arabic literary models in the Holy Qur’an.


  • 9992013: Anti-corruption "Challenges and Solutions" [3 Credit Hours]

    This course introduces the concept of corruption, its forms and definition as well as the role of civil society institutions and local bodies in combating corruption.


  • 5162406: My Job III [6 Credit Hours]


  • 5161204: Sales Administration [3 Credit Hours]

    The course introduces the students to the basics of personal selling, sales planning and distribution, sales organization, management of sales personnel and sales methods in addition to English terms used in this field and their uses


  • 5162404: Marketing Information Systems [3 Credit Hours]

    The course introduces the students to marketing information systems, their basic functions and concepts. The course also discusses the impact of these systems on the various administrative levels in the organization. It also reviews the types of marketing information systems used in the organization, in addition to presenting the most important methods used in the analysis and design of management information systems in general and marketing information in particular.


  • 5162405: Graduation Project [2 Credit Hours]

    The course covers directed readings in the literature of marketing, introduction to research methods as well as seminar discussions dealing with special topics of current interest


  • 9992206: Studies in Arab Islamic Thought [3 Credit Hours]

    This course aims to introduce basic concepts about the nature, civilization and history of Islam, by exploring the concepts of Islamic culture and Islamic law.


  • 5121102: Principles of Economics [3 Credit Hours]

    This course provides the students with concepts, terminology and processes related to special and general economic processes. This explains the meaning and concept of macroeconomic and microeconomic, where they are applied and how they affect each other.


  • 5162403: Distribution Channel Management [3 Credit Hours]

    The course introduces the students to the importance of wholesale trade, its functions, classification, and patterns. In addition to English terms used in this field


  • 5161202: Principles of Computerized Statistics [3 Credit Hours]

    This course discusses the methods of collecting, classifying and displaying statistical samples in statistical tables and finding measures of central tendency and measures of dispersion.


  • 5162305: My Job II [3 Credit Hours]


  • 9991102: English Language [3 Credit Hours]

    This course aims to develop the student's abilities in using English languag by improving their skills in using appropriate language terms.


  • 5121101: Principles of Management [3 Credit Hours]

    This course contains management topics related to concepts, terminology and processes associated with the special and public administrative. It also includes ideas related to the organizational structure of the institution and their importance in the management process. Also covered are the four administrative processes: planning, organization, direction and control with discussion of their meanings from theoretical and practical point of view. Human relations, as a base for the administrative process through communication between members of the institution, are also discussed. The course discusses the relationship between the administrative process, the organizational structure and the type of work of the institution.


  • 5121204: Fundamentals of Management and Finance [3 Credit Hours]

    The course introduces the student to the financial management. It also outlines the responsibilities of the financial manager and his position in the organizational structure. The student will also learn the following concepts: definition of liquidity, profitability, return and risk concepts, various financial statements, financial structure of the establishment, financial planning, financial policies and asset management such as cash, inventory and receivables


  • 5162402: Marketing Researches [3 Credit Hours]

    This course aims to provide students with a general introduction about scientific research methods that can be employed in marketing research, and scientific knowledge related to the methods of conducting marketing research, analyzing it and formulating its results, in order to serve the marketing decision makers.


  • 5162302: Consumer Behaviour [3 Credit Hours]

    The course introduces consumer behavior concepts of consumer behavior and addresses a range of topics in consumer behavior studies such as, the process of making a purchase decision for the consumer, consumers' motives as well as factors affecting consumer behavior.


  • 5161102: Marketing Principles [3 Credit Hours]

    This course includes a study of the nature of marketing, its development, and the study of the macro and partial marketing environment. The course also helps the students in identifying the target markets in order to determine the appropriate marketing mix for the needs of these markets.