Course Description - Master of Electronic Commerce

  • 17091760: Digital Economy [3 Credit Hours]

    This course explained how the digital economy impacts markets, society, and organizations. It will further equip the students with knowledge regarding how the Internet, mobile communications, the sharing economy, social media, and cryptocurrencies impact global businesses. The course includes two sections: (1) Fundamental theory in digital economics, comprising network effects, value creation models, digital business models, and market modeling. (2) How the digital economy impacts societies, environment, regulations, privacy, strategy, and financial operations.


  • 17091660: Legal and ethical in E-Commerce [3 Credit Hours]

    Technology becomes a crucial element for business organizations, giving rise to technological, strategic, and legal problems for managers. This course aims to grow a student's understanding of the challenges that meet the managers in the digital area. This course will also equip students with a foundation in several aspects of problems associated with successful IT management, including; risk, regulation, ethics, and legal challenges. Besides, students will sharpen their capacity to critically evaluate E-Commerce technology challenges and build their philosophical thoughts to resolve these practical problems.


  • 17091755: Information Security Management [3 Credit Hours]

    This course focuses on providing students with crisis management strategy which is a situation-based management system that includes clear roles and responsibilities and process related organizational requirements company-wide. This module looks at the issues surrounding the management and governance of information security within an organizational context. Consideration is given to the need for related policy, analysis of risk, and the management of organizational assets. Coverage also includes legal and personnel aspects of security, giving an overview of the wide range of laws and regulations governing systems & information security.


  • 17091720: E-logistics Services in E-Commerce [3 Credit Hours]

    E-logistics works as the backbone system for the entire supply chain. Also, it allows smooth information flow inside and among organizations. This course concentrates on the vital role of E-logistics in today's changing global environment. The course also examines how competitiveness and productivity in transport, logistics, and supply chain management can be improved using E-logistics systems and technologies. A variety of successful E-logistics business approaches are presented, including a range of commercial sectors and transport modes. The course further examines growing technologies in E-logistics and considers what the future might hold in this fast-changing and growing field.


  • 17091715: Mobile Commerce [3 Credit Hours]

    This course aims to develop the student's understanding of the current M-commerce concepts and trends. The topics that will cover include an introduction, M-commerce developments, emerging trends, benefits, challenges, types of M-commerce services, M-commerce technology, and mobile marketing, M-commerce applications, and mobile security and payment.


  • 17091750: Technology Management [3 Credit Hours]

    The study of leadership and management methodologies is essential to stay successful and efficient in modern technology accelerated organizations. This course focuses on modern organizational structure, societal impacts, decision making, innovation, management strategies, and management of organizational knowledge.


  • 17091740: Customer Relationship Management [3 Credit Hours]

    This course provides the students with a strong foundation in customer relationship management principles and practices in marketing and sales fields, to help any business achieve higher customer satisfaction.


  • 17091640: Digital Marketing [3 Credit Hours]

    Digital Marketing affords the complete guide to all aspects of utilizing the Internet, digital media, and marketing technology to accomplish the purposes of combined multichannel marketing. Students will acquire best practice frameworks for developing a digital marketing strategy and success factors for basic digital marketing techniques, including search marketing, conversion optimization, and digital communications utilizing social media, including Twitter and Facebook.


  • 17091620: Digital Transformation for Business [3 Credit Hours]

    Digital transformation is a hot topic; however, adequately, 70 percent of digital transformations fail. The course will provide students the knowledge and skills to handle the speed of change faced by organizations in the digital world. This course reveals how digital transformation can be performed routinely successful, and instead of describing an existential threat, it will become the opportunity of a lifetime. This course discusses digital transformation from two views. First, the speed of change and the importance it creates for businesses. Next, provide the setting for this transformation and what it needs to succeed in the digital age.


  • 17091730: Supply Chain Management [3 Credit Hours]

    This course discusses the problems, models and concepts derived from issues related to effective supply chain management, including inventory management and risk pooling, network planning, supply contracts, the value of information, supply chain integration, distribution strategies strategic alliances, procurement and outsourcing strategies, global logistics and risk management, customer value, smart pricing, it and business processes, and technology standards.


  • 17091710: Human-Computer Interaction in E-Commerce [3 Credit Hours]

    Human-computer interaction (HCI) is a multidisciplinary domain in which computer scientists, engineers, psychologists, social scientists, and design professionals show critical roles. HCI field purpose of resolving difficulties in the design and use of technology, making computer-based systems easy to use and more helpful for individuals and institutions. This course gives an introduction and overview of HCI in the context of E-Commerce. The course will focus on the customer’s objectives and experiences through online shopping, maintaining relationships, communicating, and gathering information about the products and services. This course will equip the students with an understanding of systematic procedures for creating usable and useful E-Commerce interface designs, and the rules to develop active E-Commerce websites.


  • 17091745: Innovation Management [3 Credit Hours]

    The course intends to provide an understanding of how innovation takes place and what the essential critical factors and economic and social consequences are. The course focuses on practices and processes that entrepreneurs and managers utilize to manage innovation effectively in new and existing organizations and networks. The course is organized in the assumption that a combined approach to strategy (why?) and implementation (how?) of innovation is crucial. The course provides activities on using innovation-related theories to particular contexts and phases of innovation.


  • 17091610: Introduction to E-Commerce [3 Credit Hours]

    The continual growth of the Internet has a significant impact on business. Therefore, organizations of all kinds and sizes are reassessing the strategies and operations methods. This course will afford a general intro to E-Commerce from a business view. It comprises the latest trends in E-Commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, mobility, business models, and marketing strategies. Besides, some of the essential issues associated with E-Commerce security, privacy, intellectual property rights, authentication and encryption, and legal responsibilities will be studied.


  • 17091735: E-Commerce Payment Management [3 Credit Hours]

    This course proposes developing the student's knowledge of the new ways of conducting payments in E-Commerce. It also explores current payment system technologies, examines their strengths and weaknesses, and understands how technological innovation is changing these traditional systems. This course will cover topics such as digital wallets, credit card innovations, payment technology in emerging markets, mobile payments, advantages and disadvantages of E-payments, E-payments risk management, and future payment technology.


  • 17091765: Business Analytics for E-Commerce [3 Credit Hours]

    This course will focus on the knowledge and skills that the students need to resolve unique problems and transform data into better decisions and customer experiences in the E-Commerce industry. Also, this course explains how to utilize analytics to enhance E-Commerce marketing and advertising, understand customer behavior, improve growth rates, increase loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. It additionally provides expert guidance on developing successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.


  • 17091725: Emerging Trends in E-Commerce [3 Credit Hours]

    This course provides the students with recent and advanced topics in the field of E-Commerce and its related areas. The program chair must approve the subject of the course.


  • 17091630: Research Methods for Business [3 Credit Hours]

    This course aims to enable students to succeed in their research methods modules, research proposals, projects, and dissertations in the field of E-Commerce. This course is organized into five main themes: Introduction, defining and refining the problem, theory, information, and writing and presenting the research report. On the practical side, the students will learn how to analyze the data using SPSS.


  • 17091650: E-Commerce Business Strategies and Management [3 Credit Hours]

    The course will provide realistic and compact coverage of the critical concepts linking strategy and E-business. It develops a student's awareness and sharpens their analytical perception about how organizations have evolved and implemented E-Commerce and M-commerce strategies in the real world and the concerns and challenges related to E-Commerce strategies and applications.