Course Description - Diploma of eMarketing and eCommerce

  • 99992013: Anti-corruption "Challenges and Solutions" [3 Credit Hours]

    This course introduces the concept of corruption, its forms and definition as well as the role of civil society institutions and local bodies in combating corruption.


  • 5111061: Principles of Financial Mgmt. [3 Credit Hours]

    The concept of financial management, its functions, the characteristics and role of the financial manager in making financial decisions in terms of short-term investment and medium and long-term investment, planning and financial analysis through the use of financial ratios and the list of sources and uses of funds, financing and sources, optimal financing structure, cash management in addition to assessing the financial future of the company, Causes of financial problems facing companies.


  • 5171122: Import and Export Management [3 Credit Hours]


  • 5171125: Multimedia Systems [3 Credit Hours]


  • 99991051: Physical Activity [1 Credit Hours]

    The course introduces the basic concepts of physical education, its objectives and its relationship to general education, defining the most important skills and basic principles of some group and individual games.


  • 99991110: Entrepreneurship 1 [1 Credit Hours]

    This course introduces the basic concepts in entrepreneurship and focuses on equipping the students with the ability to write business plans, study their feasibility and start an entrepreneurial project.


  • 99992061: English Language [3 Credit Hours]

    This course aims at developing students’ repertoire of the English language main skills as well as sub-skills through providing them with broad varieties of language patterns, grammatical and structural rules, and vocabulary items that can enable them to communicate meaningfully within ordinary and real-life contexts and situations. This course is also oriented towards equipping students with the skills they need to comprehend texts, contexts, and situations that are related to ordinary and real-life topics. Throughout this course, students will be exposed to a wide and various aural inputs in order to broaden and deepen their skills in listening, judgment, and critical thinking. Students of this course are expected to acquire and practice the skills they need to maximize their capabilities to express opinions about ordinary and real life topics both orally and in a written format, which will help in widening the students’ academic horizon.


  • 99991061: [3 Credit Hours]

    This course aims to enhance and enrich students’ skills with modern concepts of information technology, as well as skills in dealing with computers, digital devices, modern computer applications in practical life, the Internet, information security concepts, and data analysis. The student applies the concepts and skills he acquires using appropriate programs.


  • 5111032: Accounting II [3 Credit Hours]

    Address the restrictions on inventory adjustments related to the project accounts. It also deals with the concept of inventory and its objectives for all accounts including payments, transferable and fixed assets and its impact on the final accounts and general budget.


  • 5112051: Marketing [3 Credit Hours]

    This course aims at providing learners with the knowledge and skills of marketing. The course deals with an introduction to marketing, marketing environment analysis, marketing information system, marketing research, target markets, purchasing behavior, marketing mix and e-marketing. The course is conducted using lectures, field visits, workshops, report writing, e-learning, case studies and group discussions.


  • 5171102: E-Commerce [3 Credit Hours]


  • 5171103: Business English [3 Credit Hours]


  • 5171123: Field Training [2 Credit Hours]


  • 5171126: Internet Marketing and Social Networks [3 Credit Hours]


  • 5111022: Accounting I [3 Credit Hours]

    This course aims to define and master the skills of registration, posting and balance of financial operations and the preparation of financial statements, as well as introducing the student to theories of accounting such as the theory of single and double entry, as well as differentiate between the accountant and bookkeeper and its importance and its relationship with other sciences and give a clear idea of its branches.


  • 5171127: Electronic Sales Management [3 Credit Hours]


  • 99991031: Arabic Language [3 Credit Hours]

    The course aims to develop the students’ cognitive abilities and communication skills in Arabic language by introducing Arabic dictionaries, spelling and grammatical errors, and familiarizing them with ancient and modern Arabic literary models including models from the Holy Qur’an.


  • 5171120: International Electronic Marketing [3 Credit Hours]


  • 5171104: E-commerce Databases [3 Credit Hours]


  • 5171128: Field Training [2 Credit Hours]


  • 99992011: Arabic & Islamic Thought [3 Credit Hours]

    This course aims to solidify the concept of Islamic culture, and to introduce students to sound cultural and intellectual concepts about the sources of Islam, the Islamic faith and its’ pillars, and the Islamic Shariah, which regulates all aspects of life: social, economic and political. It also clarifies the position of Islam on a number of contemporary intellectual issues, and introduces the most important challenges facing Islam and its’ culture.


  • 5111041: Principles of Management [3 Credit Hours]

    This course aims at equipping learners with the knowledge and skills of business administration. The course covers business management, management theories, planning, organization, communication, negotiation, leadership, motivation, decision-making process, control and the functions of the establishment. The course is conducted using lectures, field visits, workshops, report writing, e-learning, case studies and group discussions.


  • 5171124: Commercial law and Electronic Commerce Laws [3 Credit Hours]


  • 5171121: Advertising and Electronic Promotion Management [3 Credit Hours]


  • 99991112: Entrepreneurship 2 [2 Credit Hours]

    This course introduces the main concepts in entrepreneurship and focuses on providing the student with the ability to write business plans, study their feasibility, start an entrepreneurial project.


  • 5111011: Economics Principles [3 Credit Hours]

    This course examines the definition of economics, the factors of production, demand and supply, determining prices, consumption and investment, government spending, national income and national output, wages, unemployment and inflation, as well as monetary and financial policies.


  • 5171101: Communication Skills [3 Credit Hours]